Vitesse

Vitesse has undergone a significant brand shift and is now positioned as the financial infrastructure for insurance that enables real-time control, safeguarding, and optimisation of claims funds.
This brief marks the next phase of our partnership, with a focus on evolving the visual identity to reflect a more sophisticated, trusted, and financial-grade brand, purpose-built for the insurance sector.

Vitesse is the invisible layer that delivers clarity across the global insurance ecosystem through a unified platform. This is expressed through an evolved brand identity. At its core is the hexagon, subtly embedded across the overall visual language, symbolising strength, trust, and connectivity. The primary brand mark reflects an opening vault, formed of three interlocking elements representing Vitesse’s core pillars: Treasury, Payments, and Ecosystem.

The hexagon-led design system for Vitesse is built to scale—interconnected forms working together to represent the wider ecosystem of partners, MGAs, and TPAs. This modular approach reinforces connectivity and collaboration across the network.

A refined palette of deep purple, accented with orange, adds a layer of sophistication, while the tone of voice is grounded in clarity, trust, and transparency—reflecting Vitesse’s role as financial infrastructure for insurance.

Alongside the identity, comprehensive brand guidelines were developed and implemented across all touch points, including TOV, marketing, event, explainer video and website, ensuring a consistent brand identity.