Little Moons

To film and edit a series of social edits and photography to support the launch of the Little Moons ‘Little House Boat’ - a pink canal boat touring the UK and delivering customers a refreshing fix of Mochi ice cream this summer. The ‘Little House Boat’ sampling tour started in the waterways of London, then to Manchester and Birmingham. Customers were offered to come on board and try the delicious Mochi ice cream flavours, try their chance at winning some branded prizes and take their photo with a canal boat like no other!

We captured the excitement, reactions of people tasting Little Moons Mochi ice cream and general buzz the activation brought to the canal. We created a series of engaging cuts in 16:9 and 1:1, as well as a beautiful gallery of imagery to run across Little Moons social channels. The goal was to generate buzz on social media, increase brand visibility and drive people to visit the canal boat at the next location on its tour of the UK, and of course try all the wonderful Mochi summer flavours.