Sanctuary Graduates
The early careers recruitment and diversity experts
Brief.
Sanctuary Graduates is a UK-based early careers recruitment agency specialising in connecting students and recent graduates with employment opportunities.
FOM was briefed with reinvigorating the Sanctuary Graduates branding while preserving some of its core look & feel. In addition, we were tasked to produce a new website applying the new brand aesthetic and one that delivers a more engaging user experience.
Solution.
The rebranding of Sanctuary Graduates presented an opportunity to inject the brand with greater vibrancy, reflecting the youthful, dynamic, and colourful nature of its student audience.
Our approach centred on leveraging shapes, drawing inspiration from elements within the current logo accents and developing them further. This resulted in a versatile suite of assets that could be used both with and without imagery, serving as visual cues to enhance engagement across the site.
To differentiate between the candidate and employer sections, we implemented a contrasting design approach, creating a ‘light world’ for candidates and a ‘dark world’ for employers. The candidate section also featured a jobs board, integrated via a Trello powered iframe.