The Cycle of Doin' Good
Lo Bros
Brand Film
Animation
Art Direction
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The Cycle of Doin' Good
Brief.
Lo Bros is kombucha drinks brand from Australia. To help sell into the UK retailers, they needed a brand film which introduced the fun energy and values associated with Lo Bros, the product range and also their mission.
Solution.
Working with brand guidelines, we created a storyboard and script, designing frames that used different brand assets within the guidelines deck.
The DIY animation style really complimented the brand look & feel and helped the different assets work together in transitioning from frame to frame.
The whole project from script to finish edit was turned around in 3 days in time for the brands retailer meetings.